SA: Samsung lead smartphone charge in 2013 with 320M sales


A report by Strategy Analytics has it that global smartphone shipments reached a record 990 million units in 2013. This comes slightly short of the 1 billion estimated by IDC, but that kind of difference is negligible when dealing with estimates.


SA saw annual growth of 41% over 2012. In Q4 alone the increase is the slightly lower 32% - 290.2 million this year over 217 million in Q4 of 2012.


Samsung tops the list of smartphone manufacturers with a record 319.8 million smartphones shipped worldwide. This achievement gives the company a market share of 32%. According to the research company, Samsung's success lies in the company's numerous devices that made a big dent in the market as well as the great performance of its Galaxy S4 and the Galaxy Note 3 flagships.



In comparison to Samsung, Apple didn't do as well. The Cupertino based company grew 13% year-over-year having shipped 153.4 million smartphones worldwide. In 2013, the company marks a decline in its market share to 15%, from 19% in 2012.


Still, both companies accounted for nearly half of global smartphone shipments last year. Strategy Analytics notes that enormous marketing budgets as well as the optimized and extensive distribution channels have enabled Samsung and Apple to be leaders in the industry.


However, the research company expects the two leaders to feel increased pressure from "second-tier" brands such as Huawei, LG and Lenovo, which are all growing rapidly. Combined, the trio boasts 14% market share in 2013.


Huawei has expanded in Europe, LG saw its Optimus line do well in Latin America, while Lenovo's Android phones grew in sales across China.


Source | Via



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