Sony Xperia Z2 will be flagship for half the year


Speaking to Japanese K-Tai.Impress Sony Mobile's Creative Director, Director of Product Planning and UX General Manager, Yoshiro Kurozumi addresses the early rise to the throne by the Xperia Z2 and why he thinks a half a year upgrade cycle is a better fit for this industry.


According to him, in order to maintain a flagship, you must upgrade faster and went on to confirm that the Xperia Z2 will likely be Sony's flagship for the first half of 2014.






He also went on to comment about design, saying Sony doesn't want to rely on a single design, which could mean the company will perhaps move away from its OmniBalance design, which has dominated the Xperia Z, Z1 and Z2 (compacts and ultras included).


And while we can extrapulate from Mr. Kurozumi's words that Sony will be releasing its next flagship somewhere between Q3 and Q4 of 2014 and it may feature a new design, we truly hope Sony will at least continue to update its Z and Z1 flagships for the sake of those users, invested in said devices (all of which are awaiting Android 4.4 KitKat).


Source (in Japanese) | Via



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