HTC has launched a new campaign dubbed HTC INK to offer limited edition One M9 smartphones. By teaming up with the supermodel Jourdan Dunn, the Taiwanese company will offer custom-designed engravings inspired from tattoos.
Jourdan has collaborated with the Cally-Jo Apothecary, a celebrity tattoo artist, to come up with a new design. One of their first design has been shared already with a rather vague explanation.
The open hand and eye symbolize the need for protection and strength while still being open and approachable in personality and style. The natural leaf elements and patterns around the outside of each visual reflect the growth in creativity that Jourdan is feeling at this time, and the sun and moon together represent balance and harmony in her character.
HTC plans to offer limited edition HTC INK One M9 units with unique designs engraved by hind. HTC INK project is yet to specify if it is a one time, seasonal thing or will be an ongoing like Apple’s Project Red that aims to aid in fighting aids in Africa.
For those who plan to get a limited edition unit, do have a look at our HTC One M9 review for the technical aspects of the device.
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